Fellow card designer Tom Rent alerted me to this hilarious video from the masters at Hallmark about how to sell greeting cards. Tom and I are freelance card designers who hope to lure away a few card buyers from Hallmark, which is a big dog in my hometown. Sadly, I’ll never be more than a runt of the litter, but a pup can dream, can’t she? (Freelance is an interesting word from the days of knights in armor. More about that later.) Here’s one of Tom’s cards.